BRAND LAUNCH

Beachy Beverages to celebrate the launch of Primark’s New Surfwear Range

What We Did

THE BRIEF

Design 3x bespoke cocktails suitable for the launch of Primark's Surfwear range, to be served at an influencer event in Dorset.

THE DRINKS

🌊 Ocean Breeze - Blue Curaçao, Rum, Lemonade, Lemon slices and finished with a silver shimmer.

🏄🏼 Surfers Delight - Pineapple, Rum, Coconut, Lime Zest, Cardamom, Fresh Pineapple and finished with nitrous foam

🩷 Pink Tide - Lychee Syrup, Rose Essence, Vodka, Pink Shimmer, Dry Ice, Garnished with rosebuds and fresh edible flowers

“Soral is an extremely talented mixologist! She kindly hosted our welcome cocktails on our Primark Surf trip earlier this spring. Soral tailored the cocktails to the theme of the trip, making them beach / sea themed. The cocktails looked incredible on our socials with many of our followers interacting with our stories, proving to be highly engaging! We would highly recommend Soral to anyone looking for a mixologist!”

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Harry Potter-inspired Cocktails

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New Look - London Bridge Opening